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How it works

Set up in 5 minutes.
AI live on your line in under an hour.

OnCall is built so a busy service-business owner can set it up on a coffee break. No IT team. No "implementation specialist". You'll do it yourself.

Captures every lead

Inbound calls + web chat + form capture, 24/7.

Sells and follows up

Outbound campaigns + 14-day SMS+email + lead scoring.

Books appointments

Google Calendar + Calendly + CRM sync via OnCall Sync.

01

Sign up + pick your industry

Email, business name, industry. Your AI is auto-configured for your trade — voice, qualifying questions, emergency keywords, after-hours behavior, and 14-day follow-up sequences all set.

  • Pick from 23 industry templates (HVAC, dental, roofing, real estate, …).
  • Confirm your time zone — your AI uses it for booking.
  • You land on a pre-configured dashboard. AI is ready.
02

Paste your website URL

Your AI auto-extracts services, hours, service area, and FAQs into its knowledge base. Edit anything you want.

  • URL paste is the fastest path. Most setups need nothing else.
  • No website? Upload a PDF, doc, or paste raw text.
  • Edit any extracted field. Add custom Q&A any time.
03

Pick your phone number

First number is free. Choose any area code. Activates in under 5 minutes.

  • Local numbers in any US, Canadian, or UK area code.
  • Toll-free numbers available too.
  • Buy multiple numbers — one per location, one per campaign.
04

Forward your line

Call forwarding is a few digits in your carrier app. We have one-page guides for every major US/Canadian carrier. Your AI starts answering when you flip the switch.

  • Forward all calls (24/7), busy/no-answer (rollover only), or after-hours only.
  • Most owners start with after-hours only, then expand once they trust it.
  • Switch back to your phone any time — forwarding is your control.

Common questions

Can I keep my existing phone number?
Yes. Most customers do — they keep their published number and use call forwarding to send unanswered calls to their OnCall number. The AI picks up; the customer never hears a difference.
What happens to calls the AI can't handle?
It says so honestly, captures the contact info, and texts you. You can also configure a transfer-to-human number for live escalation.
Can I edit what the AI says?
Every part. Greeting, knowledge base, qualifying questions, voicemail message, after-hours behavior. Edit in the dashboard; changes go live in seconds.
What if I have multiple locations?
Buy one phone number per location ($10/mo each). Each can route to a different calendar, transfer number, and knowledge base section.
Does it sync to my CRM?
Yes. OnCall Sync sends every lead and conversion to HubSpot, GoHighLevel, Pipedrive, Salesforce, Zapier, Make, or any custom webhook. Learn about OnCall Sync →

Ready to put your AI to work?

Plug and play. Configured automatically for your industry. Pay only when your AI actually works.

Start free — $50 to activate Hear your AI call you

Pay only when AI works · No contracts · Cancel anytime