Home security is a relationship sale — and it starts with a real-feeling phone call after a triggering event. OnCall picks up the 9pm 'I had a break-in next door' call and books the consultation while the prospect is still motivated.
Most security calls come in after dark. Voicemail loses them to SimpliSafe and Ring.
Home security is a relationship sale. Customers spend $1,500-5,000 on equipment and $30-60 a month on monitoring — it's the kind of decision they want to make with a real person, not a chatbot or a voicemail. Most calls are research calls, not buy-now calls.
The trouble is that the buying journey kicks off after a triggering event — a break-in next door, a viral news story, a kid going off to college — and the buyer wants answers right now. Outside business hours, the call rings out and the buyer goes back to scrolling Ring or SimpliSafe.
Most local security companies hire ISA or SDR talent in the $4,000-6,000 a month range to qualify inbound. They work one shift, maybe two on weekends. Outside that, calls roll to voicemail. By the time someone calls back, the buyer has already configured a SimpliSafe kit on Amazon.
OnCall picks up the after-hours call. It captures the home type (single-family, condo, townhome), square footage, current security setup (none, doorbell only, full system), motivation (recent incident, new home, kids), and books a 60-minute on-site consultation. Hear how it sounds — most prospects don't realize the demo is AI.
Four call types that account for most of an inbound home security day. Here's exactly how Eva handles each one.
The bread and butter. Eva captures square footage, number of doors and windows the customer wants covered, smart-home preferences (Alexa, Google, Apple), camera count, and books a free site walk.
I want to put cameras around my house — how much?
Happy to help. About how big is the house, and how many doors and windows are you thinking?
Existing-customer adds. Eva captures the existing brand (Ring, Nest, ADT, custom), what they want to add, and routes to your service technician for compatibility check.
Customers who already have hardware and want monitoring. Eva captures the equipment brand, the monitoring tier they're interested in (basic, video verification, full UL-listed), and books a 15-minute consult call. OnCall is honest about what an AI shouldn't do here — contract terms, cancellation, and downgrade requests are routed to a human.
Commercial calls require different equipment and licensing. Eva asks home-or-business early and routes commercial to your dedicated rep.
Pick Home Security at signup. Voice, qualifying questions, after-hours behavior, and emergency keywords are set automatically. Customize anything later.
Curated voice + tone for home security. Swap any time.
AI captures details and texts you the lead.
Off for non-urgent verticals; turn on any time.
All editable in your dashboard. Add or remove any.
Templates for home security pre-loaded. Channel: SMS, email, or both.
Pick Home Security. AI auto-extracts your services, hours, pricing from your website.
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Use the calculator on the pricing page for your specific volume.
Eva captures home size and books a free site walk.
We had a break-in two streets over — I want cameras around our house.
I'm sorry to hear that. About how big is the house, and how many doors and windows are you thinking?
Eva captures the existing setup and routes for compatibility check.
We have a Ring doorbell — can you add cameras around back?
Yes — but I want our tech to confirm compatibility. Quick site walk this week?
Eva captures the equipment and books a 15-minute consult call.
I have ADT equipment but their service is bad — can I switch to you?
Often, yes — depends on the panel. What model do you have?
Pulled directly from OnCall's industry template. You can edit, add, or remove questions any time — but these are what Eva ships with.
Many start with self-monitoring. We can scope a system that lets you upgrade later if you want.
Free to start. First phone number included. Pre-configured for your industry. Live in five minutes.
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