Solar leads come in after work — utility-bill spikes, neighbor's panels, online ad clicks. OnCall qualifies utility bill, roof age, and ownership in 90 seconds, then books the design consult before three competitors call back.
Solar is the longest sales cycle in service business — and the deal goes to whoever talks to the prospect first. ISA salaries are eating residential solar margins.
Solar is the longest sales cycle in service business — typically 3-6 months from first call to install, with 2-4 in-home appointments along the way. The first call is almost always a price-shopping call, but the lifetime value of a closed deal is in the $20,000-60,000 range. The cost of mishandling a real prospect is high.
Solar leads come from utility-bill spikes, neighbor-sees-solar conversations, and aggressive online ads (Sungage, GoodLeap, EnergySage). Most arrive after work hours when the homeowner has time to research. Outside business hours, calls go to voicemail. By morning, the lead has been called by three competitors.
Most local solar installers run an ISA team typically in the $5,000-8,000 a month range per rep to qualify inbound calls. ISAs handle 30-50 calls a day, work one shift, and the phone goes silent the rest. This is the single biggest scaling bottleneck for residential solar.
OnCall handles the after-hours call. It captures monthly utility bill range, roof age and material, shade and orientation if the homeowner knows them, ownership (own vs. lease — leased homes can't typically install), and motivation. It books a 60-minute in-home design consult and texts the energy advisor a complete prospect profile. Hear how it sounds — most prospects don't realize the demo is AI until it's pointed out.
Four call types that account for most of an inbound solar day. Here's exactly how Eva handles each one.
The bread and butter. Eva captures monthly electric bill (the single best qualifier), roof age, shade, orientation, current home ownership status, and motivation (saving money, going green, EV or heat-pump planning). She books a 60-minute design consult.
I'm interested in solar — how much would it cost?
Depends on a few things — what's your average monthly electric bill?
Existing solar customers wanting a Tesla Powerwall, Enphase, or Generac battery. Eva captures the existing system (size, inverter brand, installer), the use case (backup, time-of-use arbitrage, off-grid), and books a battery consult.
NEM rules vary by state and utility. OnCall is honest about what an AI shouldn't do here — utility-specific rules, exact incentive amounts, ITC eligibility — and Eva routes those questions to your energy advisor instead of guessing.
What's the federal tax credit on solar in my state?
I'd rather get an energy advisor on the phone with you — those rules change. Can I book a 30-minute call this week?
Solar can't install on a roof that needs replacement inside 5 years. Eva asks roof age and condition early — if the roof is 20+ years old, she captures it as an opportunity for your roofing partner referral or a replacement-then-solar combo bid.
Pick Solar Installer at signup. Voice, qualifying questions, after-hours behavior, and emergency keywords are set automatically. Customize anything later.
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Eva qualifies utility bill, roof, and ownership; books a design consult.
I'm interested in solar — how much would it cost?
Depends on a few things — what's your average monthly electric bill?
Eva captures existing system and books a battery consult.
I have solar from another company — can I add a Powerwall?
Often yes. What's the size of your current system, and what inverter brand?
Eva is honest about utility-rule limits and routes to an energy advisor.
What's the federal tax credit on solar in my state?
I'd rather get an energy advisor on the phone with you — those rules change. Can I book a 30-minute call this week?
Pulled directly from OnCall's industry template. You can edit, add, or remove questions any time — but these are what Eva ships with.
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